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Communication is the key
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Standing Above the Crowd
Contents for this business article
- Be at one with your clients
- Be different in your approach
- Communication is the key
Communication is the key
Keep in touch.
Very few people keep in touch on a regular basis with their customers. Yet, this is the best way to keep your name in their mind. An effective strategy - without appearing like a pest - is to send them useful information on a regular basis. You can send a newspaper clipping or a magazine article. You can also send them helpful and practical tips to improve their business; this can be set up quite easily electronically.
Send cards on special occasions
But instead of the standard Christmas cards send some on lesser promoted days such as St. Patrick's Day and Halloween, etc. You can also send postcards from exotic locations - just be careful not to write a tacky message. This past winter I traveled to St. Maarten in the Caribbean and found a beautiful postcard of a beach along the Caribbean Ocean. I sent this card to about four dozen clients and prospects with the message, "When the winter starts getting you down, take a three minute vacation by picturing yourself on this beach."
Have a VIP day.
You can organize a golf tournament - assuming of course your customers play the game. If you're a retailer, you can invite your best customer to an invitation-only special sale..
Every year, a friend of mine organizes an evening filled with networking opportunities, guest speakers, great food and beverages and invites his clients, prospects, and friends to attend. Another friend of mine takes several of his clients on excursions to a local winery. He ensures they get a tour, a private tasting of premium wines, and a five-star dinner.
About the author: Kelley Robertson, President of the Robertson Training Group, works with businesses to help them increase their sales and motivate their employees. He is also the author of "Stop, Ask & Listen - Proven Sales Techniques to Turn Browsers into Buyers." Receive a FREE copy of "100 Ways to Increase Your Sales" by subscribing to his free sales and motivational newsletter available at www.kelleyrobertson.com.
Very few people keep in touch on a regular basis with their customers. Yet, this is the best way to keep your name in their mind. An effective strategy - without appearing like a pest - is to send them useful information on a regular basis. You can send a newspaper clipping or a magazine article. You can also send them helpful and practical tips to improve their business; this can be set up quite easily electronically.
Send cards on special occasions
But instead of the standard Christmas cards send some on lesser promoted days such as St. Patrick's Day and Halloween, etc. You can also send postcards from exotic locations - just be careful not to write a tacky message. This past winter I traveled to St. Maarten in the Caribbean and found a beautiful postcard of a beach along the Caribbean Ocean. I sent this card to about four dozen clients and prospects with the message, "When the winter starts getting you down, take a three minute vacation by picturing yourself on this beach."
Have a VIP day.
You can organize a golf tournament - assuming of course your customers play the game. If you're a retailer, you can invite your best customer to an invitation-only special sale..
Every year, a friend of mine organizes an evening filled with networking opportunities, guest speakers, great food and beverages and invites his clients, prospects, and friends to attend. Another friend of mine takes several of his clients on excursions to a local winery. He ensures they get a tour, a private tasting of premium wines, and a five-star dinner.
About the author: Kelley Robertson, President of the Robertson Training Group, works with businesses to help them increase their sales and motivate their employees. He is also the author of "Stop, Ask & Listen - Proven Sales Techniques to Turn Browsers into Buyers." Receive a FREE copy of "100 Ways to Increase Your Sales" by subscribing to his free sales and motivational newsletter available at www.kelleyrobertson.com.
All articles reproduced with permission from This Is Your Business