Other options include adding "house ads" or ads that link to internal areas of your site. Remember, since you are adding a URL, you have to ensure that the page that opens will fill the correct size of the PSA ad you are replacing. Thus, if you are showing a 468x60 banner, you create a page that has a div or an image in that size. Be sure to left and top align the elements on the page, and ensure there are no margins or borders, etc.

Alternatively, you can create a page that displays an iFrame, which will fill the ad slot to be replaced. In either case, the question arises about what to actually place. Ideally, you'll want rotating ads, and stats on how many you are showing, and what return in effective CPM revenue you are generating.

Some sites show Clickbank or other CPA network offers as their alternate ads. You can play around with various solutions to find the one that best suits your site and creates maximum revenue as well.

There's really nothing to lose by using an alternate URL, and a lot to gain. For more information, login to your AdSense account and review the procedure to add an alternate ad URL to your ad code. Or visit the AdSense Support site at:

https://www.google.com/support/adsense/bin/topic.py?topic=153

You could be wasting a lot of adviews - and a lot of money - by not replacing AdSense PSA ads with an alternate URL. The method you use is up to you. For further information, please visit our website:

AlternateURL.com

---

About the author
Bruce Whitehead is an experienced Internet marketer, based in Canada, who owns and operates a variety of ventures, including advertising, digital ecommerce, and mail order businesses.