If your referred traffïc from top rankings at MSN and Yahoo send you no traffïc, why be concerned that you rank well with either of them? This same scenario has played out across dozens of client sites I've reviewed traffïc statistics for. No matter how the site is structured, no matter how many pages they have, no matter what keywords they are targeting.

Search engine referred traffïc from Google is always ALWAYS 2 times higher than the other two and very often as much as 10 times. If we ranked engines, NOT on number of searches performed, but on how much traffïc they refer, then Google would be more than twice as highly ranked in all cases.

If Google disappeared tomorrow, there would be some dramatically reduced visitor numbers for ALL sites across the web. We would, every single one of us, löse over half of our (organic) search engine referred traffïc. Look at your traffïc statistics for natural search engine referred traffïc (not PPC) volume and which keywords are currently working to deliver that traffïc as far more important than your specific # keyword ranking on those search engines.

Avoid the practice of "Keyword Voodoo" to rank for words that no one searches. Google "Keyword Voodoo" and you'll find me ranked 5 times for that phrase on page one of the search engine results page. "Reciprocal Linking Turkey" will give you the same result, showing my article on several web sites. Each of those does me no good at all and brings no more search engine referred traffïc than does my number one ranking for "Invisible Entrepreneurs" used in the title of this article.

Target the wrong keywords and you will become one of those Invisible Entrepreneurs.

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About the author:
Mike Banks Valentine practices ethical search optimization through content aggregation and creation for your website Optimizing press releases for keyword density - distributed online for visibility & more effective link building

Contact Mike at: http://www.seoptimism.com/SEO_Contact.htm

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